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Competitor Analysis We identified the competitors of Louis Vuitton to beHerms International SA and Gucci. The reason for this selection is because according to the Top 100 Global Brands in 2010, bothHerms and Gucci along with Louis Vuitton was listed as the top 3 luxury fashion brands. Hence, we felt that it is best to compare these 3 brands. Herms International SA is replica louis vuitton a fashion brand renowned for its upscale luggage, apparel, and accessories. Initially starting as a manufacturer of premium leather harnesses for horse drawn carriages, Herms has now evolved into a luxury goods manufacturer with nearly 15 categories of products, including scarves, ties, watches, stationery, gloves, tableware, jewelry, perfume, men and women apparel, footwear, textiles, and home goods. Steeped with more than 170 years of history, the company operates 315 stores worldwide and is still majority owned by descendants of its founder, Thierry Herms. The company's emphasis on family fa